Greenpeace | The Climate Impact of Bitcoin

An animation series to raise awareness and educate people about the climate impact of Bitcoin mining.

Purpose

We collaborated with Greenpeace USA to develop an animated social media series to raise awareness and educate people about the climate impact of Bitcoin mining, and encourage a coalition of thinkers from the financial services sector, the Web3 and crypto community, and the climate movement to come together and future-proof Bitcoin against a warming world.

The goal is to invite people to learn more about the current problem of Bitcoin mining, and the potential for Bitcoin and the next phase of the internet to change for the good.

Services

Animation

Video Production

Storyboarding

Illustration

Client

Greenpeace

Credits

Design & Direction: Margaret To

Story & Script: Arielle Ray

Animation: Roger Van de Meer, Dewald van der Merwe

Music: Habitaat Music

Voiceover: Ariel Eliaz, Robynne Orr

Visual Treatment

Together with our scriptwriter Arielle Ray and the Greenpeace team, we went with a modern, sassy, and witty tone, yet conveying a sense of urgency. We developed character designs of the Bitcoin and Oil Tycoon characters. Based on the scripts' humorous and satire tone, and inspired by technology, we created this vibrant color palette for the character and visual elements, and contrast it against the darker backdrop and environment (including bitcoin mining facilities and oil refineries) to convey the seriousness of this issue.

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Storyboard

We created three short videos, each under one minute, to illustrate the climate impact of Bitcoin. The first episode gives an overview of the immense CO2 emissions, energy usage, and pollution that Bitcoin contributes to the climate crisis; the second episode focuses on the behind-the-scenes of mining facilities; and the third episode illustrates the relationship between Bitcoin mining, oil industries, and the financial sector.

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Impact

Greenpeace invited viewers through their social platforms to learn more about the current problem of Bitcoin mining, and the potential for Bitcoin and the next phase of the internet to change for the good. This series was also an opportunity to revitalize Greenpeace's target audience and bring in a new, younger audience with the sassy and witty tone of these animations.