Eva Longoria Foundation: Social Campaign

We worked with Eva Longoria Foundation on multiple social media campaigns to support their mission of unlocking the full potential of Latinas through STEM education, mentorship, parent engagement and entrepreneurship.

Purpose

Eva Longoria Foundation's mission is to help Latinas build better futures for themselves and their families through education and entrepreneurship. By providing Latinas with the resources to succeed in school and business, they help empower the Latinx community.

The campaigns we created include the launch of Latina Equal Pay Day, Black History Month, Women History Month, and the Fresno Virtual Holiday Market during the COVID-19 pandemic to support Latinx small businesses. We expanded Eva Longoria Foundation's visual style (color palette, texture, fonts, and photo styles) to strengthen their overall social branding.

Services

Creative Direction

Social Media Content

Design

Animation

Client

Eva Longoria Foundation

Impact

Eva Longoria Foundation's social posts got top engagement with the original animation and video content we produced, such as the Latinas in STEM campaign. The branding is also more coherent with the expanded visual style we built. For more information on how to support Eva Longoria Foundation's initiatives, check out their website and Instagram.